Sep 7, 2019
There’s a lot of talk around “any publicity is good publicity.”
It's this whole idea that getting your name into as many ears and in front of as many eyes as possible is all that matters, and or some, that might be the right fit.
But I would argue otherwise.
YOUR BRAND IS EVERYTHING, BECAUSE YOUR BRAND IS YOU.
Essentially your entire brand is about trust, and without trust, you don't have a business. Not only that, but if you break trust with your audience, it's extremely difficult and sometimes impossible to put back together.
I'm giving you multiple examples from my own business of how to build trust, mistakes I've made along the way, and significant opportunities that I've turned down for the singular reason that I know my audience, I know what they need and what they're struggling with, and I'm incredibly protective of the way I show up for them because I've worked so hard to build that trust and rapport.
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